Did You Know......

1. How much important the advertisement is?

2. How much a company spends for advertisement purpose in order to promote their new products, new plans, new stores, etc.?

3. How Steven’s Corner promotes and “advertises” its franchise industry? Is there any difference and benefit to us?


Answer:




1. ADVERTISEMENT IS ABSOLUTELY ESSENTIAL IN DOING A NEW BUSINESS. To advertise something new, a company will do anything to promote their new products into a market. A company’s finance depends on the advertisements. Undeniably, they have to brain-storm a creative, attractive advertisement and also spend a large sum of money, advertising through TV, newspapers, radio, magazines and so on. By doing such ways, it might cause pain to them.



2. Allow me to share with you an example of a famous company, that is DIGI – “Always The Smarter Choice”. For your information, Digi Company pays approximately RM20 MILLION for advertising purpose. This extremely large sum of money goes to TV3, RTM, Astro, Radio, Newspaper and so forth. And now, Digi is competitive to Celcom and Maxis. Digi are now popular with its creative advertisements.



3. Let me share with you something about the true power of advertising tool. Do you agree that if a company only uses WORD OF MOUTH to promote its new products? It seems difficult to do, but believe it or not, the new Steven’s Corner franchise, Steven’s Tea Garden is doing it now!!!

Steven’s is advertising its new franchises through this powerful marketing tool. Steven’s knows that advertising via media, either printed or electronic will cause them a great amount of money. Instead of paying the advertisement fees to media, Steven’s is willing to share its profit with us and pay us the advertisement fees.

We act as an advertiser, spreading the news of newly-opened franchises. Steven’s allocates its 5% profit and using it to generate an innovative membership plan.

I am sure enough that this is a WIN-WIN situation!!!